blog 2

My initial reaction when I read the first part of this ad posted on the blog was, this is ridiculous. There’s nothing adventurous and cool about running down back alleys and finding dead bodies, but then I read on and enjoyed the ad. This article to me is presented with a sarcastic tone that tries to appeal towards emotion. The perception of the ad and the narratives make it humorous and effective. The idea I think the ad is trying to say is that we were born to run and we ourselves are what is holding us back. I would consider myself a slow runner but not a jogger. As a runner I connect to this ad especially when he is talking about passing joggers and telling them to hustle. If you our not pushing yourself then what’s the point, you won’t gain any progress. The values this ad are personal drive and motivation. I think that the author is just poking fun at the jogging population, basically saying we are better. I don’t think you can alienate the jogging population to any extent because it is the same thing, just at a slower pace. I don’t see companies coming out with jogging shoes. Izumi ad appeals especially to ethos. Based on his use of narratives and his point of view, I connect with author and find him creditable. As much as I thought the first ad was effective, the second ad to me is more effective because it is graphic, simple and gets right to the point, it’s a strong case of Pathos. The shock value gets you thinking right away, I don’t think it’s as clever as the other ad but more effective.